AUDIENCE FACTS
Daily News – reaches over 1 million readers in print and online each week
- Age 40+: 428,000 weekly readers (42% of total); 64% print readers
- Age 50+: 304,000 weekly readers (30% of total); 77% print readers
- Average Reader Age 40.2 years (Print: 46.1 years; Online: 35.0 years)
- 39% of readers are homeowners; average time in present home: 8.8 years
- 42% have children aged 17 or under in household
The Daily News audience is affluent, active and engaged in taking care of their health
- Avg. Household Income: $79,625
- 90% have health insurance
- 76% saw a medical specialist in the past 12 months
- 69% purchased prescription drugs in the past 30 days
- 26% belong to a health club
- 11% follow a weight loss program
- Most popular activities: grilling, swimming, jogging/running, gardening, bicycling, hiking/backpacking
General Statistics
- 33% of L.A. County adults are age 55+
- The total U.S. population age 65+ will increase from 15.9% of the population in 2018 to 24.1% in 2068
- The number of persons in the U.S. aged 65+ will nearly double in the next 50 years from 52.3 million in 2018 to 100.2 million in 2068
- The number of persons aged 100+ in the U.S. is projected to increase nearly 9-fold in the next 50 years from 85,000 in 2018 to 756,000 in 2068
Sources: Nielson Scarborough 2018/2017 Release 1 Combined Studied; Claritas 2018 (LA County % Adult Age 55+); PopulationPyramid.net (2018 vs. 2068 U.S. population estimates) Weekly Daily News Reader base – 1,015,842 (5D+1S+7 days online [DailyNews.com])